15 Mar Australia Inc: The new campaign to attract working holiday makers
The government has today announced a new campaign to attract more working holiday makers to Australia, helping to support our farmers and boost regional tourism.
Minister for Trade, Tourism and Investment Simon Birmingham said Australia had a reputation as a top destination for working holiday makers to pack their bags and book a flight to Australia.
“Working holiday makers are an essential part of Australia’s agricultural and tourism industries,” Minister Birmingham said.
“They’re absolutely critical to filing short-term workforce shortages in regional areas and they also inject over $3 billion into our economy each year.”
“We know working holiday makers who travel to Australia, stay longer, spend more and travel further into regional areas than most other international visitors. They also importantly help fill seasonal roles in regional Australia, where farmers often struggle to source labour.”
“Working holiday makers basically spend every dollar they earn while in Australia, in addition to the savings they bring here, creating more jobs fopr Australians in tourism and hospitality industry.”
“Whilst Australia is a highly desirable working holiday maker destination, research shows there are some barriers to travel, such as distance and a lack of understanding of the long-term benefits of a working holiday in Australia.”
“This campaign ‘Australia INC’ is aimed at demonstrating how living and working in Australia will make young people stand out from the crowd when they return home and benefit their long-term career and life goals.”
Australia Inc, will run through the United Kingdom, France and Germany and target young people who have a high likelihood of considering overseas travel with temporary work.